COOKPAD is Japan’s top recipe site allowing visitors to upload and search through original, user-created recipes. Currently being used by almost 80-90% of all Japanese women in their 20-30s, COOKPAD has become an essential tool in enabling families to enjoy cooking across Japan. As of July 2012, COOKPAD had a total of 20 million users and more than 1.2 million registered recipes.
“What’s for dinner?” is one question that all people everywhere are faced with day after day, so access to the site reaches its peak around 4-5 PM when people in Japan start grocery shopping for the day’s dinner ingredients. Combined with our mobile and smartphone services which can be used on the go and in stores, COOKPAD plays a significant and influential role in the shopping decisions that consumers make in their everyday lives.